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Students world over are whole-heartedly accepting online education. The advantages of online education have made it the popular mode of education among the students of all age groups in all parts of the world. This growing popularity of online education has led to the emergence of a large number of educational institutions offering online education for a wide range of subjects. The growth of educational institutions offering relearning facilities has been significantly high in the US, Europe and the developed nations of the world.Online Education- Changing PerceptionIn the past people perceived online education as an unserious and unscrupulous way of laying hands of a fast degree and getting good grades without much effort and hard work. People also had doubts about the reputation of education institutes offering online education. However, the times have changes significantly and today the majority of educational institutions offering online education are well established. Most of the world’s leading education institutions have commenced online programs, which vindicate the validity of online education. Most of the online courses offer in-depth learning to the students in their respective educational modules.Factors Contributing To The Growth of Online EducationOnline education is becoming popular because most of the educational institutions offering online courses ensure qualitative learning. Talented professors and subject matter experts are at the helm of affairs at almost all accredited universities and colleges offering online courses and online degree programs. The students can be assured of good results in such courses.Here are some factors that have contributed to the fast paced growth of online education:· Flexible scheduleThe biggest advantage of online education is that the students can do effective utilization of their time, which is the most precious resource. People participating in online education have the freedom of maintaining a flexible schedule, which helps them tremendously and it has come as a boon for the people who are working and want to continue their education.· Student-Centered LearningThe students in online education have an advantage because they are in charge of their learning experience. The students can prioritize their schedule and complete the assignments as per their comfort levels and convenience. This is possible because the teachers in online mode of education are not teaching you all the time. As an online student, you have the liberty to select the mode of learning.· Fair Playing FieldOnline education is growing in popularity because it offers a level playing field to all the students. When you are learning online, your performance is the only criterion that affects the decision-making and your gender, race, ethnicity, nationality, and other considerations do not cloud the decision making process. This is one of the major factors contributing to the growth of online education.All these advantages of online education may prompt you to join e learning. However, before you take the plunge and enroll in an online course, please make sure that you are familiar with the methodology of online education.

Direct marketing delivers your marketing message directly to a group consumers or businesses on a personalized level (such as a telephone call or via a personal email message). It’s a form of marketing that provides the recipient with a direct call to action. The following are the three main types of direct marketing.Mailing Lists
Direct mail is one of the most common forms of direct marketing and an essential part of an integrated marketing campaign. Companies promote their products and services with a provocative mailer. Direct mail campaigns provide your prospects with a tangible piece of mail to read at their leisure. Direct mail campaigns are extremely effective and when they are personalized and customized to a specific target audience can have great response rates.Telemarketing Lists
Telemarketing is the process of calling prospects on the phone to promote your products or services. This can be done using your own sales staff or by subcontracting out to a call center. Telemarketing is vital in creating brand recognition, building customer relationships, nurturing leads and of course, closing sales.Even with its bad reputation, telemarketing still plays an important part of any direct marketing campaign. Telemarketing is personal and interactive, and capable of providing an immediate response. As effective as telemarketing is, you need to be sensitive to your prospects’ willingness to receiving unsolicited phone calls.Telemarketing campaigns work best when the telemarketing lists are highly targeted, with accurate data that matches your current customer’s profiles.Email Lists
Email marketing is an effective way of reaching out to new prospects or following up with existing customers. Email marketing is extremely versatile, and you can easily customize your marketing messages to various market segments, or for prospects in different stages of the sales funnel.Email marketing can be used to nurture customer relationships, provide company and product information, drive website traffic and to promote direct sales. The emails can be as elaborate or as simple as needed.Most people check their emails on a daily basis, making email a very effective marketing method for your business. However, email marketing should be used responsibly, and it is extremely important to have your customers’ consent before sending emails.The most successful direct marketing campaign will use a mix of marketing methods. Repetition is very important in any type of marketing efforts. The more you can get yourself out in front of prospects, the greater the chance of being remembered. Try a direct mail campaign with a telemarketing follow-up or an email blast in conjunction with a direct mail campaign. A Multi-Channel campaign also allows your prospects multiple ways to communicate back to you.Regardless of the method, the key aspect in any direct marketing campaign is the ability to target the marketing message to a specific audience. With properly defined target market, you can deliver your message directly to those who have a greater probability of purchasing from your business. This allows businesses of all sizes focus their marketing budget and resources where they’re most likely to get results.It’s very important, before starting any direct marketing campaign, that you understand the different regulations governing each method of communication. The responsibility is yours to make sure you are compliant. Legitimate list brokers and managers should be able to confirm that the lists they are providing comply to the various rules and regulations. If you are uncertain, do not hesitate to ask.